Cookie Policy (UK)

Information about our use of cookies

Our websites uses cookies to distinguish you from other users of our websites. This helps us to provide you with a good experience when you browse our websites and also allows us to improve our sites. By continuing to browse our sites, you are agreeing to our use of cookies.

What are Cookies?

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

What types of Cookies are on our websites?

We use the following cookies:

  • Necessary – These are cookies that are required for the operation of our websites. They include, for example, cookies that enable you to log into secure areas of our websites, use a shopping cart or make use of e-billing services.
  • Analytics – They allow us to recognise and count the number of visitors and to see how visitors move around our websites when they are using it. This helps us to improve the way our websites work, for example, by ensuring that users are finding what they are looking for easily.
  • Marketing – These are used to improve the relevancy of advertising campaigns you receive. They are also used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Performance – These cookies record your visit to our websites, the pages you have visited and the links you have followed. We will use this information to make our websites and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the following table:

Cookie Name Category Purpose More Information Expiry and Type
IDE, DSID, FLC, AID, TAID, exchange_uid DoubleClick (now known as Google Marketing Platform) Marketing DoubleClick (now known as Google Marketing Platform) is a tool used by advertisers to run display, paid search and other media in order to drive consumer engagement and action. It also shows users more relevant content based on what is relevant to them. Can also link activity across devices for users who have previously logged in elsewhere. If you opt out of ad personalisation using Google’s Ads Settings, you will no longer receive personalised advertising from Google but you will still be used for performance reporting. Read more here (external link)

Remarketing is a feature that lets us customise ads for people who have previously visited the site. To opt out, visit here (external link)

DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen. Read more here (external link)

By default, gtag.js has automatic cookie domain configuration enabled. When enabled, automatic cookie domain configuration sets the _ga cookie to the highest level domain it can here (external link)

2 years

3rd Party

 

 

 

 

 

IDE, DSID, FLC, AID, TAID, exchange_uid DoubleClick Ad Exchange Marketing DoubleClick (now known as Google Marketing Platform) is a tool used by advertisers to run display, paid search and other media in order to drive consumer engagement and action. It also shows users more relevant content based on what is relevant to them. Can also link activity across devices for users who have previously logged in elsewhere. If you opt out of ad personalisation using Google’s Ads Settings, you will no longer receive personalised advertising from Google but you will still be used for performance reporting. Read more here (external link)

Remarketing is a feature that lets us customise ads for people who have previously visited the site. To opt out, visit here (external link)

DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen. Read more here (external link)

By default, gtag.js has automatic cookie domain configuration enabled. When enabled, automatic cookie domain configuration sets the _ga cookie to the highest level domain it can here (external link)

2 years

3rd Party

 

 

 

 

 

IDE, DSID, FLC, AID, TAID, exchange_uid DoubleClick Floodlight Marketing DoubleClick (now known as Google Marketing Platform) is a tool used by advertisers to run display, paid search and other media in order to drive consumer engagement and action. It also shows users more relevant content based on what is relevant to them. Can also link activity across devices for users who have previously logged in elsewhere. If you opt out of ad personalisation using Google’s Ads Settings, you will no longer receive personalised advertising from Google but you will still be used for performance reporting. Read more here (external link)

Remarketing is a feature that lets us customise ads for people who have previously visited the site. To opt out, visit here (external link)

DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen. Read more here (external link)

By default, gtag.js has automatic cookie domain configuration enabled. When enabled, automatic cookie domain configuration sets the _ga cookie to the highest level domain it can here (external link)

2 years

3rd Party

 

 

 

 

 

test_cookie YouTube Necessary We embed YouTube videos on our site which collect the following information- Used to check if the user’s browser supports cookies. To find out more about the cookies that YouTube uses – please click here – https://support.google.com/youtube/answer/171780?hl=en-GB 1 day
VISITOR_INFO1_LIVE YouTube Necessary We embed YouTube videos on our site which collect the following information- Tries to estimate the users’ bandwidth on pages with integrated YouTube videos. To find out more about the cookies that YouTube uses – please click here – https://support.google.com/youtube/answer/171780?hl=en-GB 179 days
YSC YouTube Necessary We embed YouTube videos on our site which collect the following information- Registers a unique ID to keep statistics of what videos from YouTube the user has seen. To find out more about the cookies that YouTube uses – please click here – https://support.google.com/youtube/answer/171780?hl=en-GB Session

Can I block Cookies?

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit aboutcookies.org or allaboutcookies.org.

To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.

How do I change my cookie preferences in the future?

Should you wish to change your cookie consent preferences at a later stage, you will need to clear your cookies. The next time you come back to this site, you’ll be able change your preferences.

Visit https://universityhopperbus.co.uk/cookie-policy-uk/ scroll down below to change your cookie preferences.

This Cookie Policy was synchronized with cookiedatabase.org on December 7, 2020

Coronavirus Update:
As a result of lockdown, Service 903 will be temporarily suspended from Monday 18th January 2021 until further notice. 901/901K and 904 will continue to run current timetables.

Our first priority is to keep you and our staff safe. Should there be any impact to our services or timetables, we will update you as soon as possible on our website and via real time data in our Arriva UK Bus app. Visit our Coronavirus page for more information.